WHY SHAPE MATTERS?
Delivers the full story of the wine! Maximises the aroma, achieves the best balance on the palate, and achieves a long finish.
Turns a good wine into a bad experience. Aroma is either compressed or diffused, and the taste is harsh and off-balance.
Use CORRECT shape:
Aroma of dark fruit, spice, herbs and chocolate. Bold balance of fruit, tannin and acidity on palate.
Use INCORRECT shape:
Compressed, candylike and simple aroma. No fruit on the palate, along with short, tannic finish.